Digital & Technology

Digital Marketing

This course teaches digital marketing strategies, content creation, and analytics to boost brand presence and online results.

English
~10 hours
HRD Corp Claimable

Course Overview

Learn how to build and execute effective digital marketing strategies across key platforms. Gain hands-on skills in content creation, audience targeting and performance analysis to grow brand presence and drive results online.




 

Learning Outcomes

  • Understand core concepts and tools in digital marketing.
  • Create engaging, targeted content across digital channels.
  • Use data to optimize campaigns and measure performance.
  • Align marketing efforts with brand goals and audience behavior.
     

Course Outline

Foundations of Digital Marketing

Understand the digital marketing ecosystem, key channels (SEO, SEM, social, email), and how they support business objectives.

Content Strategy and Social Media Marketing

Learn how to create, plan, and distribute engaging content on platforms like Instagram, LinkedIn, Facebook, and TikTok. Understand audience engagement and brand voice.

Search Engine Optimization (SEO) and Paid Ads (SEM)

Explore how to increase visibility through organic and paid search. Learn keyword strategy, ad targeting, and campaign optimization basics.

Analytics and Performance Measurement

Use tools like Google Analytics to track campaign performance. Learn to interpret metrics, generate insights, and adjust strategy for better ROI.

Frequently Asked Questions (FAQ)

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