Professional Skills
Corporate Image, Grooming & Executive Presence Masterclass
To enhance employees’ professional image, grooming standards, and executive presence in order to improve client confidence, brand representation, and business performance.
Course Overview
In today’s competitive business environment, employees are not just representatives of their roles—but ambassadors of the organisation’s brand.
Putra Academy proposes a high-impact, 1-day corporate masterclass designed to elevate employees’ professional image, grooming standards, and executive presence. This program integrates practical grooming techniques, corporate etiquette, and client engagement strategies to directly improve customer experience and business outcomes.
Learning Outcomes
- Stronger corporate image & brand consistency
- Improved client-facing confidence
- Better customer experience & engagement
- Enhanced professionalism across teams
Course Outline
Module 1: First Impressions & Corporate Image
The psychology of first impressions in business Corporate grooming standards & expectations Aligning personal image with company brand Common grooming mistakes in the workplace
Module 2: Professional Grooming Essentials
Workplace-appropriate grooming (male & female) Skincare basics for a polished look Simple, professional makeup / grooming techniques Hygiene, posture & body language
Module 3: Executive Presence & Body Language
Building confidence and authority Non-verbal communication (eye contact, posture, gestures) Dressing for impact (corporate attire guidelines) Personal presence in meetings & presentations
Module 4: Client Engagement & Professional Etiquette
Business etiquette & professionalism Handling clients with confidence Communication techniques for trust-building Managing difficult interactions professionally
Module 5: Personal Branding & Digital Presence
LinkedIn & professional online image Grooming for virtual meetings (Zoom/Teams readiness) Representing your company on social media Building credibility and influence
